The last time I was home sick, I curled up on my couch with a cup of tea and turned on the TV. That's when I came upon a documentary about Leisurama. If you have no idea what Leisurama is, then let me tell you that it was an almost perfect melding of forward-thinking, marketing and design -- and a true experiment in affordable housing. The industrial designer and architect Raymond Loewy was asked to design homes in a planned community out in Montauk, Long Island. The houses would be fully furnished (all you had to do was move in) AND you were able to buy them on the ninth floor of Macy's Herald Square. Some models sold for $12,995! The year was 1964 and the inspiration came from our American way of life (summer vacations! bbqs! sun and surf!) Did I mention that it all started with a Cold-War debate between Khrushchev and Nixon? Ok, it isn't as dry as all that, it is actually quite funny. Take a look at this clip and see how the houses (and their owners) have withstood the test of time.
And you can buy your copy of Leisurama here.
